In the mid-1990s, Jean-Pierre Ritsch-Fisch left the family fur business to set up a gallery in Strasbourg devoted to what Jean Dubuffet called Art Brut. A return to his teenage loves: the world of art and its strong sensations, imposes itself to him. Beginning in the manner of a tale, and then resembling an adventure novel or an investigation, Le Beau, L’Art Brut et le Marchand relates this singular journey.